We are thrilled to announce an exciting new chapter for one of our flagship products! Effective immediately, our highly-acclaimed filter media, previously known as HFO, will now be known as CRYSTALFIL™.
CRYSTALFIL™ is now the new brand for the entire product line. The original HFO80 product you cherish will now be identified by the part number CFIL80.
Why the Change?
At Crystal Filtration, we are constantly striving for innovation and excellence. Our decision to rebrand this product stems from our ongoing commitment to improving our offerings and better aligning our products with our brand values. Here are a few reasons behind this strategic move:
Innovation and Growth: This rebrand represents a fresh start and an opportunity to innovate further. We are committed to continuous improvement and this change will also pave the way for future development of alternate weights and variations of this product line including ranges from CFIL60 to CFIL240.
Enhanced Brand Identity: The name CRYSTALFIL™ resonates with our core values and mission of providing crystal-clear filtration solutions. It reflects the purity and quality that our products deliver.
Market Positioning: With this rebranding, we aim to strengthen our market presence and create a more cohesive and recognizable product lineup. CRYSTALFIL™ stands out in the marketplace and aligns with the branding of our other products, reinforcing our reputation for excellence.
What Does This Mean for You?
Rest assured, the rebranding of HFO to CRYSTALFIL™ does not affect the quality, performance, or availability of the product. You can expect the same high standards and reliability that you have always trusted. All product specifications, formulations, and applications remain unchanged. The same great product, with a new name.
We are confident that this rebranding will bring a renewed sense of pride and excitement to our community of users and partners. As always, we are here to support you and ensure a smooth transition. If you have any questions or need further information, please do not hesitate to contact our customer service team.
Thank you for your continued support and trust in Crystal Filtration. We look forward to embarking on this new journey together!
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